Mercado Libre Experience brings together leading voices, companies, and partners from the e-commerce ecosystem. I designed the event's landing page working within Mercado Libre's brand guidelines, organizing information for attendees, sponsors, and speakers while staying consistent with its visual system.
The main challenge was giving the event its own personality without stepping outside the visual system of an established brand like Mercado Libre. At the same time, the experience had to work for different audiences — attendees, sponsors, and speakers — each with their own goals, within a single interface that stayed clear and visually engaging.
Understand the ecosystem — Reviewing brand guidelines, past events, and the event's audiences.
Define the hierarchy — Organizing content and journeys based on the needs of attendees, sponsors, and speakers.
Design the experience — Adapting Mercado Libre's visual language to build a distinct identity for this event.
Adapt — Responsive design to keep hierarchy and clarity across every device.
The result is an experience with its own identity for the event, one that fits naturally within Mercado Libre's brand system and organizes content clearly for each audience, within those same visual constraints.
Ongoing project · Event: October 2026