About the project
A boutique firm
Irazábal & Rusiñol is a Uruguayan accounting firm with over 12 years of experience. I developed a new visual identity and website to reflect an approachable, specialized, and contemporary proposal.
Irazábal & Rusiñol is a Uruguayan accounting firm with over 12 years of experience. I developed a new visual identity and website to reflect an approachable, specialized, and contemporary proposal.
Conveying trust and professionalism in a traditional industry, while at the same time building a modern, approachable brand with its own identity.
Understand the positioning — Industry analysis, competitors, and interviews with the partners.
Define the direction — Visual concept and criteria to set the firm apart.
Build the identity — Logo + isotype, typography, palette, and graphic system.
Bring it to digital — Website design and consistent application of the new identity.
A more modern, differentiated brand, with a digital presence that conveys the firm's approachability and professionalism.