Dein StartUp is a program that supports early-stage startups. I developed its visual identity and carried it into the digital product, creating a coherent system between communication, brand, and interface.
Building a young, recognizable identity that conveyed innovation, while working clearly both in communication pieces and within the digital product.
Define the direction — References, competitors, positioning, and brand goals.
Create the visual system — Logo, palette, typography, and graphic language.
Bring it to product — Applying the identity to the digital experience and interfaces.
An identity with its own personality and a consistent visual language, from brand to digital product.
Prototype available in desktop version · The site is no longer online.